The very special generation in China is called after 80s. I am one of the after 80s. A lot of people who were born after the 80s in China fell in love with domestic products from the 80s China. Such as Plum sportswear, Sea Spirit shirt, Dove bike, Fei yue sneaker.
why the “After 80s” pursuit of domestic products? In their view, it is definitely not a “wave of people looking for attention,” curry favor with the public, nor is it in the resistance to foreign goods, but the reinterpretation of the design of domestic products, quality and price, unique charm, as well as being reminiscent of the memories of their childhood.